In a showcase during Berlin Fashion Week, Avenir, the winner of the Contemporary prize, unveiled its latest COMMUTE SS25 collection. Two public streets at Potsdamer Platz were transformed into a catwalk, captivating an audience of over 600 attendees, who were treated to a display of innovative commuting attire that seamlessly blends style and functionality.
The SS25 collection is a vibrant celebration of contemporary style, characterized by a fresh palette of pastel hues including mint, green, yellow, lavender, and cream. Among the standout pieces were tailored denim blazers and intricate denim patchwork designs, reflecting a meticulous craftsmanship. The collection also featured wide-shouldered, oversized blazers paired with burlap shorts, offering a bold juxtaposition of textures. Hand-knit tops and skirts added a touch of artisanal elegance, while sheer blouses and trousers, crafted from fine cotton, provided a light, ethereal quality. This cohesive blend of innovative tailoring and timeless materials defines the essence of Avenir’s latest collection.
Founded by Sophie Claussen, whose career includes stints at fashion houses such as Givenchy, Lanvin, and Jens Laugesen in Paris and London, Avenir is committed to creating high-fashion pieces that prioritize both aesthetics and sustainability. Claussen’s experience and vision have propelled Avenir to the forefront of contemporary fashion, expertly blending innovative tailoring with upcycling. Avenir champions a circular economy model, ensuring that products, components, and materials maintain their highest function and value, thereby minimizing resource waste.
At Avenir, we perceive clothing as a potent medium for self-expression, both in private and public spheres,” Claussen articulated. “Our SS25 collection caters to individuals who value both style and exceptional craftsmanship. We offer inclusive power dressing solutions that align with our customers' values and enhance their personal aesthetics.”
Sophie Claussen, Avenir designer
“Artistry is central to Avenir’s philosophy, and the SS25 collection epitomizes this, with each garment meticulously handmade in the EU by skilled artisans. This diligent approach ensures the highest quality and attention to detail, with countless hours dedicated to crafting each unique piece.
“Our strength lies in our commitment to craftsmanship,” Claussen continued. “We prioritize artistry and precise design, ensuring our creations are not only visually appealing but also impeccably made.”
The COMMUTE SS25 collection draws inspiration from the daily rituals of commuters, celebrating their individuality while capturing the dynamic essence of urban life in Berlin, Avenir’s birthplace. The collection’s versatile designs are tailored for the modern commuter, effortlessly transitioning from cycling to office environments, embodying the on-the-go lifestyle of contemporary urbanites.
Avenir’s roots in Berlin provide a solid foundation for its mission to nurture growth and foster exploration. Since inception, the brand’s journey has been marked by a deepening sense of purpose, understanding, community, and connection. As Avenir continues to evolve, it remains committed to creating garments that embody shared values of style, craftsmanship, and a profound appreciation for fashion.
To explore the collection and learn more about Avenir’s design philosophy, visit www.avenirberlin.de.
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